Urban Versus Mainstream – A Letter from the Editor

Published on February 22nd, 2011

When I saw that Steve Stoute took out an ad in the New York Times Sunday paper to vent about his feelings towards the Grammy’s this past year and years prior I was blown away. First of all, I thought it was cool that he took out an ad in the New York times for a letter and second I feel like he represented for the urban market and was the voice for all of us who look at the Grammy’s like they don’t really acknowledge hip hop and it’s significance in the entertainment industry.

When you think about the urban market and it’s impact on music, movies, TV, fashion etc. It’s everywhere. You can’t hide from hip hop. Elderly folks, kids, 40 year olds, you name it, no one can escape it on a day to day basis.

I felt the need to vent a bit and say a few words because I feel like Steve Stoute’s feelings correlate with my feelings on CultureClimax, our audience/market, Orlando and everything in between.

We started CultureClimax to make people aware of what was going on in Orlando. Whether it be music, events, news, art, fashion we wanted to be able to showcase what’s going on in our city and get people to try new things. I know that we focus a lot on hip hop and the urban market but that’s because that’s what we know best… that’s what/who we grew up with, that’s who we see everyday, that’s who comes to us for promotion, who shows us love and that’s who are market is, plain and simple. There are a bunch of sites out there that focus on the 34-50 Caucasians in Central Florida but why start ANOTHER site that caters to them? Why not take my expertise and the expertise of our contributors and extend it to our peers and the thousands of college students, young adults and 18-30 year olds who are in Central Florida. Do you think that Jay-Z wanted to make Frank Sinatra-type records? No, that’s not who he is, that’s not what he knows. He loved hip hop so he made hip hop music. When it comes to CultureClimax it’s our representation of the urban culture. It’s expanded into more than just Orlando and more than just hip hop. CultureClimax.com is a website where people can come and see what’s going on in the world of fashion, music, and culture with a hint of local flavor and LOTS of local events. We created it because we know you’re not going to visit a website that doesn’t have what you like! In no way are we opposed to the ‘mainstream,’ pop, oldies, sugar coated type of events or content. But there is plenty of that in Orlando and online and that’s just not us and what we saw was needed in this city.

Going back to my original thoughts on Mr. Stoute’s words to the Grammy Committee.. I feel like CultureClimax is hip hop and Orlando’s general public is the Grammy’s. Orlando is overlooking and somewhat ignoring the potential of it’s urban market. I know it’s here because I see the hits everyday. Our readers (YOU) like the content, appreciate what we do, and want to see more of it.

So I want to take the time out to thank each and every one of you who visit www.CultureClimax.com, follow us on twitter and become fans of us on Facebook. We hope that you continue to see us as a valuable source of information and entertainment! If you have any questions, thoughts, opinions, suggestions or words for us please comment on this post or email Vanessa@CultureClimax.com! Thanks again for reading and letting me vent. Sorry I couldn’t take an ad out in the Orlando Sentinel! ;)

-Vanessa B aka Vitality (CultureClimax.com Editor in Chief)

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The letter Steve Stoute wrote to The Grammy Award Committee:

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